Instagram carousel post, a useful feature launched by this platform in 2017, is good enough to drive better results to your Instagram marketing campaigns. However, you will need to know the best ways to make the most out of it.
In fact, more and more businesses are in favor of this feature and use it extensively to design their Instagram marketing campaigns and have been successfully driving more traffic, sales and results towards their businesses.
Since its release, carousel posts have been helping businesses of all sizes and types in discovering new and more creative ways to integrate it into their Instagram marketing strategy. In fact, the modern age of business marketing has picked up this carousel trend for the better.
About carousel posts
The carousel posts are a sort of a combination of Instagram photo posts and video posts, making it all the more useful, effective and popular.
- Just like video posts, these posts present the images of the products in a much more appealing and intuitive way.
- Just like the photo posts, on the other hand, you can use these posts in different formats such as landscape, portrait or square with the only difference that you can use only one particular format for each of these posts.
It is a given fact that carousel posts blend perfectly with Instagram marketing strategy and will attract more new followers to your site and even pay for Instagram views, if necessary.
Therefore, if you are wondering which is the best approach to move forward with your Instagram marketing strategy successfully, give carousel posts a try. You will surely be well off than you are at present with your marketing efforts and gain better results than you could have imagined.
Ways to use carousel post
Ideally, there are three great approaches to use carousel posts in your Instagram marketing campaign effectively. All these approaches are tried and proven to attract more attention, provide more traffic and eventual sales and revenue for a business.
Launch of a new product:
If you wish to launch a new product or a product line, using carousel posts you will be able to share several photos of your specific product in a single post. This is probably the best possible way to drive more interest among your users to get them engaged with the images of your product.
This is because you can include both photos and videos into your carousel post. For example:
- You can start off with a promotional video which shows how to use your product and
- Then follow that up with a couple of photos of the product for more context.
The users will surely want to know more about you, your business and of course about your product. There is a high chance that they will visit your site for that matter and thereby drive more organic traffic to your site and, ultimately, buy the product from you.
Share photos from events:
Another good way to use the carousel posts is by sharing photos and videos from any of your events. This is an even more effective way to showcase your product as compared to the regular Instagram photo posts. All regular users of Instagram follow this approach all the time as this is a great and proven strategy to promote a business or a brand.
- It is, in fact, the ability of carousel posts to share multiple photos and videos that makes it a perfect tool to capture both the atmosphere and energy of your event.
- The good thing about using carousel posts for sharing multiple photos and videos for your events is that you will not spam all of your followers in the process.
This is, in fact, a huge advantage that will have a significant effect on the repertoire of your brand.
As for the people who attended your event, this is also a great way for them to tag them in a photo either:
- To show gratitude to you for letting them attend the event or
- To remind them about the fun and frolic they had and for those people who missed it.
Therefore, using carousel posts to shares photos and videos of your event is the perfect tool for creating FOMO for your next event.
Before and after sequences:
Using the carousel posts does not end there. There is one more effective way to use these posts for your Instagram marketing strategy. You can showcase both before as well as after sequences of your product and even for any event.
Though this concept for Instagram carousel posts is far too obvious, there are simply a lot of other different applications to showcase before-and-after sequences. As for example, you can share a beforeandafter sequence of your product showing how it works in real life.
If you want to create the best before and after sequence by using Instagram carousel posts, all you have to do is:
- Select the photos and videos according to the right order of them occurring
- Create and include the best and most engaging Instagram caption and finally
- Post them to Instagram.
If you want to make your posts a little more attractive and interesting you can even use the power of the Instagram carousel posts to share multiple before-and-after sequences even and that too in one single carousel post!
End it up with proper scheduling
Posting on Instagram, irrespective of the type of posts you use whether it is photo posts, video posts or carousel posts, is a tough ask. You will need to post these at the times when your followers are active on the platform. Since this time can vary from one person to another and can be long or short, you will need to find out the optimal time for posting.
The best way? Schedule your carousel posts to Instagram to plan easily using just a few simple clicks!
Therefore, in the end, it can be said that the popularity and usefulness of carousel posts are justified and should be followed by all modern businesses.