Many companies will stop at nothing in a bid to help them sell more products and make more profit. This could include anything from reducing the quality of the product to save money or even trying to reduce the amount of money they pay suppliers for their materials. Whilst all of this could seriously help their bank balance at the end of the year, it could also result in a lot of criticism from customers. With that in mind, here’s a look at three more ethical ways in which brands can try and sell more products.
Come up with a marketing campaign that helps you stand out
One of the best ways to help improve your sales is to come up with a marketing campaign, as it’s the most obvious solution to this set back many companies face. The only problem is that many other companies may also have the exact same idea. That’s why it’s so important to make sure any marketing campaign stands out from the crowd. Instead of picking a marketing company that uses the same techniques to try and simply help you make more profit, try and find a ‘marketing for good’ agency to help you make a brand that people want to buy from. When shopping online, an increasing number of customers want to make sure that their money is going to help a good business who treats their staff fairly and helps the community around them. Often, publicising these values can actually help you sell more products than publicising any discounts you might be running at the time. With this in mind, check that any company you create a marketing plan with understands these values and the best ways to help you promote them.
Use other people to help sell your products
No matter how much you believe your product is the best available on the market, there will be many people who may not believe everything you write in your product description. That’s because many people suspect that brands only point out the good parts of their product when describing it to try and inflate the idea of how good the product is. With this in mind, often it’s how other people describe your product that can help you sell it to other people. People are a lot more likely to believe user generated reviews as the person writing them has nothing to gain from more sales of the product. Encourage existing customers to leave reviews and make sure you display them proudly on any product page.
Gain the help of influencers
Another group of people that have the power to help you sell a number of products is online influencers.
Whilst giving away a product for free might seem like a way of losing money, if an online influencer mentions it on their social media platforms or in a YouTube video, it could influence a lot more people to buy it. Try and identify the influencers that your target audience is most likely to follow and ask them whether you could send them a free product to try for themselves.