In the business world, you must have the ability to see what’s going on in your surroundings. Wolves in sheep’s clothing are out there, taking advantage of opportunities that were really meant for you to better your quality of life. That is why it is very important to track down these chances and make sure that they are never lost and be taken advantage off. Remember that one small thing can make a huge difference when it comes to developing your business, so you might as well try everything to make it work.
Ad results are an example of one of these opportunities. It tells you how well your advertisements are doing and is quite frankly the things that you should change or improve in your marketing and advertising scheme. And there is no better way to track them other than Google Analytics. With its user-friendly interface and after reading this, you will be able to know how to track our ad results using Google analytics.
- Putting up Goals
In Google analytics, you must first establish your goals in order to track your ad results. You can do that by following these steps:
- Go to Google Analytics and then log in.
- Click the Website Profiles section.
- Choose Edit located in the column which is labeled settings.
- Choose Edit once more for each of your desired goals.
- Click Head Match located in Match Type.
- Select the goal URL box then add the URL of your website’s thank you page.
- Lastly, type the name of the goal you want to reach or track next in the Goal name Box and then save.
This will allow you to see if your potential customer has reached your thank you page and then has achieved your desired goal.
- Tagging URL Creation
Next, you have to create a tagged URL that will bring your client to your landing page. Once it is clicked, it will automatically bring them to your landing page. But in order to track the results, you must put in additional information in the link to be more specific. Adding brand names, offers, and other enticing words will be the most favorable thing to do.
- The Data Trilogy
Lastly, these three data sources will allow Google Analytics to track down your ad results, which are:
The Campaign Source
This is the place/website or email where your potential clients see your advertisements. Examples are Google, Yahoo, MSN, Bing etc.
The Campaign Name
This will answer the type of campaign a certain ad is part of and adds insight to the number of times an ad is viewed or how effective a campaign is.
Lastly this describes the type of platform the ad is in when clicked. Whether it’s on a Banner, a link, or pay-per-click, you will be able to see all of them classified and organized.