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4 Ways to Improve Your Brand’s Productivity in 2021

Your brand is only as strong as its team. If your company is struggling with disappointed clients, a high staff turnover, employee absences, or missed deadlines, it’s a sign you need to improve your operations; otherwise your reputation could pay the price.

If you want to enjoy substantial growth over the next 12 months, check out the following four ways to improve your brand’s productivity in 2021.

  1. Transform Your Communications

Your company’s communications could be decreasing your productivity and efficiency each day. If calls are left unanswered, emails are ignored, and messages are missed, your clients and customers will likely head elsewhere.

Transform productivity and communication by embracing a VoIP strategy. The cloud-based phone system will provide your team with high-quality phone calls via an internet connection. Plus, it can offer enterprise functions to improve internal efficiency, such as auto attendants, click to dial, voicemail, Outlook integration, and more.

  1. Invest in Employee Skills

 If you want to develop an efficient, dependable, and cutting-edge brand, you must train your team. For example, you must provide courses to increase their knowledge and skillset, and offer training to keep them updated on the latest technologies and industry tactics.

If you invest in your employees, you can fill skill gaps in your team, boost internal productivity, increase quality, and build staff loyalty. Promote a learning culture by providing:

  • Classroom-based training programmes
  • Online courses
  • On-the-job training

  1. Prioritize Employee Wellbeing

According to the Health and Safety Executive (HSE), 17.9 million working days were lost in the UK due to work-related stress, anxiety, and depression during 2019/20. Employee absences cannot only decrease company productivity, but they could be a sign of a negative working environment.

If you care for your employees, they will care for your business, which is why you must prioritize employee wellbeing. For example, encourage your team to take breaks during the working day to de-stress and have some fun.

Also, an open-door policy will ensure your staff members feel comfortable visiting your office when struggling with a mental health issue, project problem, or an overwhelming workload. You can then make changes to their day to support their mental wellbeing and prevent absences that can slow down your business.

  1. Feature Quiet Workspaces

An open-plan office can help your employees build a friendly relationship and increase collaboration. However, the endless chatter can also kill productivity. While some employees might love the buzz of a busy office, others may focus better in a quieter space.

For this reason, you should provide your team with quiet work areas that they can book in advance. It will ensure they can enjoy some silence to focus 100% of their attention on a big project or a time-sensitive task. It could help your employees hit a deadline and improve the quality of their work.

If you provide your team with the correct tools, training, and environment, you could create a happier, more productive workforce. It could be the key to a fantastic brand reputation, a bigger customer base, and a large annual profit margin.