This likely isn’t your first-time hearing about how important customer
service is, and it’s a message that you’re likely to encounter regardless of
which industry you work in. However, when you’re the one behind the business,
it’s important to think of creative and constructive ways to handle customer
service so that you can try and be the one leading the charge in this area.
Looking good to your customers has many obvious benefits, but while
public perception might be at the forefront of your mind, it’s important to
think about how much your business has to learn from your customers –
especially as they hold all the answers regarding what is and isn’t working
about your services for them.
1. Become About Them
When you think about expanding your business or improving an aspect of your
company that you feel is lacking, you might consider making a move that
benefits the customer. Of course, you might think more about changes that could
place you in a better financial position, but this is a long-term manoeuvre
that could carry a lot of significance in the future. For example, if you are
running a business that aims to provide your audiences with a product, you
might consider what you can do to get the product to them, making it easier for
them to choose you over their competitors and removing some of the hurdles in
the way of new clients giving you a go.
You might not have the means to make this kind of change to your operations,
but companies who specialise in this area, such as
www.strlogistics.co.uk
certainly do.
2. Customer Feedback
Getting feedback from your customers is an invaluable method of improving your
business. Not only does it show your audience members that you truly value
their opinion and are willing to make changes to your business in response, but
the information that you gather can help to steer you in the right direction.
Furthermore, thanks to modern technology, you have any number of ways to
get customer feedback. Through your website or social media platforms, you can
provide access to online forms
and surveys that gather the information while allowing the customer to remain
anonymous. You can also opt for the physical paper option, but the social media
route might be easier to distribute and collect.
3. Provide a Contact Page
Sometimes, your customers are going to want to get in touch with you directly. There
are many reasons a customer or potential customer might want to contact you,
but it could be that they want to make a complaint or perhaps provide feedback.
It’s important not to shy away from situations like this, and having a place on
your website that
clearly
telegraphs your contact information can make this a painless process
for them as well, putting them in a better mood.
From the customer’s perspective, not having an easily locatable contact
page might simply result in further frustration, potentially worsening the
original complaint. It might not even be a complaint to begin with, but without
a page with all your information you might never know.
