3 Different Marketing Avenues for You to Explore After Social Media

Social media marketing is a standard technique for many businesses looking to reach their target market these days. This is due to a number of reasons: the platforms available are varied so that the right one for a business can be chosen; they provide access to many different markets so that you can both narrow down and only reach those most likely to become customers, but also widen your reach; they are often free to access, meaning that it’s the perfect solution for a blossoming business looking to save as much money as possible.

However, as your business grows and you start to have more income to invest in marketing and customer reach, you might find that you need new forms of marketing to take you to greater heights. This doesn’t mean that you have to abandon social media, but it’s good to explore other avenues on top of that.

1. Your Own Website

You might feel as though your social media pages make for a good substitute to a business website; however, having your own website holds a tremendous amount of value beyond what social media pages can offer you, and you should definitely invest time and money into creating a fantastic experience for your customer.

Making the decision to visit a web design agency Birmingham will help you work with professionals to create a site that feels personal to your brand, and in whatever style you feel most appropriate. On top of this, linking in your website with your social media pages can help to increase traffic to both, so they help each other to flourish.

2. Search Engine Optimisation (SEO)

You should be thoroughly investigating Search Engine Optimisation (SEO) and how it can benefit your company. You might feel confident in doing some SEO work yourself, but it can be tricky to get the hang off and avoid being penalised by search engines – so it makes sense to hire a professional who will be able to bring the benefits to your company. SEO is much more subtle than other types of marketing, such as pay per click, and takes longer to generate results but it can have wider reach in a more natural way and can have you appearing on their various feeds with increasing regularity.

3. Video Marketing

If you are spending a lot of time on social media, you might have noticed that the amount of video content seen on various platforms is increasing. This is due to a variety of reasons, from better support for embedded content, to the implementation of an autoplay feature that allows such content to start without the consumer needing to lift a finger.

However, there are also more dedicated video platforms such as YouTube and TikTok that are incredibly popular in their own right, and getting on the video marketing train might help you to take advantage of the huge number of prospective customers who visit these outlets. Video marketing might be something that you get into with the help of professionals, or you and your team might want to give it a crack yourself.